“‘…What is it that we stand for?’ Where do we fit in this world? And what we’re about isn’t making boxes for people to get their job done, although we do that well. We do that better than almost anybody in some cases. But Apple’s about something more than that…its core value is that we believe that people with passion can change the world for the better. That’s what we believe. And we’ve had the opportunity to work with people like that…who have done it, in some big and some small ways…Those people that are crazy enough to think they can change the world are the ones that actually do.”